The exact framework used in every JAJPO audit — built around how serious affiliates actually evaluate launches before they commit.
The base layer. If the offer itself is unclear, undifferentiated, or wrongly priced, no amount of affiliate economics will save the launch.
Can a cold visitor understand the product in 10 seconds? Score the sales page — not the product idea. If an affiliate can't explain it in one sentence, they won't promote it.
Is there proven buyer appetite? Must cite at least one verifiable data point — search volume, competitor revenue, community size, or platform sales rank.
Does this stand out from the nearest 5 competitors? Differentiation must be specific and communicable — not just "better" or "more comprehensive."
Does price match the value delivered and the audience's expectation? Overpriced or underpriced products both signal credibility problems to affiliates.
The most heavily weighted layer. Pro affiliates check economics before reading commission rates. Broken attribution and short cookies are immediate disqualifiers regardless of offer quality.
The single biggest economic driver. Is commission recurring? For how long? At what rate? Recurring revenue transforms affiliate ROI calculations completely.
Payout threshold, frequency, method, and refund clawback policy. How the affiliate actually gets paid matters more than the headline percentage.
Pro affiliates evaluate this before commission rate. A 7-14 day cookie kills ROI on any product with a longer decision cycle. Broken tracking means broken paychecks.
Does the funnel actually convert affiliate traffic? A weak funnel wastes affiliate promotion effort and kills future cooperation. EPC data is the strongest signal here.
Which channels are viable: email, paid social, organic, creator, SEO? Mismatched traffic sources mean the right affiliates won't see a fit with their audience.
Serious affiliates check the vendor's track record before committing. One payout dispute or refund scandal can destroy an affiliate's list trust — they know this.
Vendor history, public traction, founder credibility, and past launch performance. First-time vendors carry higher risk — this score reflects that.
Customer retention and lifetime value — the compounding commission signal. High LTV means higher long-term affiliate ROI and better future promotion potential.
PartnerStack, Tolt, Rewardful, or Google Sheet? Full asset library or referral link only? Platform maturity signals operational commitment to affiliate success.
Any one of these 6 conditions triggers an automatic Skip verdict — regardless of the total score. These are non-negotiable conditions serious affiliates check before anything else.
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